Land of Desire

Leach, William. Land of Desire: Merchants, Power, and the Rise of a New American Culture, Vintage Books, New York, 1993.

Preface

Introduction: The Land of Desire and the Culture of Consumer Capitalism

Conclusion: Legacies

I: Strategies of Enticement

1. The Dawn of a Commercial Empire

2. Facades of Color, Glass, and Light

3. Interiors

4. Fashion and the Indispensable Thing

5. Ali Baba's Lamp: Service for Private and Public Benefit

II: Circuits of Power

6. "Business Runs the World": Institutional Coalitions Behind the New Order

7. Wanamaker's Simple Life and the Moral Failure of Established Religion

8. Mind Cure and the Happiness Machine

III: Managing a Dream Culture: 1922-1932

9. "An Age of Consolidation": Goods, Money, and Mergermania

10. "Sell Them Their Dreams"

11. The Spectacles

12. Herbert Hoover's Emerald City and Managerial Government