Advertising: Difference between revisions
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Ewen, Stuart. ''All Consuming Images: The Politicsof Style in Contemporary Culture'' (Revised Edition), Basic Books USA 1988. | |||
Lear, Jackson. ''Fables of Abundance: A Cultural History of Advertising in America'', Basic Books USA 1994. | Lear, Jackson. ''Fables of Abundance: A Cultural History of Advertising in America'', Basic Books USA 1994. | ||
Marchand, Roland. ''Advertising the American Dream: Making Way for Modernity 1920 :: 1940'', University of California Press, London, England 1986. | |||
Schudson, Michael. ''Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society'', Basic Books USA 1986. | |||
==Public Relations== | ==Public Relations== | ||
Revision as of 10:00, 29 September 2024
Ewen, Stuart. All Consuming Images: The Politicsof Style in Contemporary Culture (Revised Edition), Basic Books USA 1988.
Lear, Jackson. Fables of Abundance: A Cultural History of Advertising in America, Basic Books USA 1994.
Marchand, Roland. Advertising the American Dream: Making Way for Modernity 1920 :: 1940, University of California Press, London, England 1986.
Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society, Basic Books USA 1986.
Public Relations
Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, University of California Press, London, England 2000.