Land of Desire 10

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Leach, William. Land of Desire: Merchants, Power, and the Rise of a New American Culture, Vintage Books, New York, 1993.

Chapter 10. "Sell Them Their Dreams"

The Consumer Credit Apparatus

Air-Conditioned Murals and “One White Fur”

“Brokers in Beauty”

In Style with Dorothy Shaver

Accessorizing on the Grand Scale

The Pseudoevents of Edward L. Bernays



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