Land of Desire 11

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Leach, William. Land of Desire: Merchants, Power, and the Rise of a New American Culture, Vintage Books, New York, 1993.

Chapter 11. The Spectacles

The Rainbow House and the Palace of Fashion

The Commercial Parade

Toys, Spectacles, and the Child Experts

Ragamuffins and Macy’s Thanksgiving Day Parade

America’s Mecca of Light and Color

“All the Colours of the Rainbow Belong to Mr. Bilge”

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