Land of Desire 05

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Leach, William. Land of Desire: Merchants, Power, and the Rise of a New American Culture, Vintage Books, New York, 1993.

Chapter 5. Ali Baba's Lamp: Service for Private and Public Benefit

Service as a "Profitless Ideal"

Holiness or Commercial Hospitality

“Maximum Max” and Paying the Price in Court

Customer as Guest in “Self-Sufficient Citadels”

“Distributors of Happiness”

Gemiltlichkeit and the Utopia of Joseph Urban

A New Commercial Cultural Order



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